Megan ByrneDesigner Con
February 16th 2009 05:44
Footwear giant Converse is taking giant steps towards fighting HIV, AIDS, Malaria and Tuberculosis in Africa through its 1HUND(RED) Artists range. Converse commissioned 100 artists from around the world including musicians The Edge (U2) and Lupe Fiasco, and artists Jeremyville (Australia) and Andrew Mania (UK) to design shoes for the collection, with ten percent of the net wholesale price of each pair going towards the purchase and distribution of anti-retroviral medicines in Africa. The Andrew Mania design, seen here with supermodel Giselle Bundchen on the latest edition of Hong Kong Elle, reads "This is not a shoe" on one side, and "It's a Mania", on the other.
The range is a result of a one-year partnership between Converse and (RED), a global fund (created by Bono and Bobby Shriver) that partners with some of the world's biggest brands to create (RED) branded products. A portion of the profits from the sale of these products then goes directly to Africa, where it makes a difference to thousands of lives. Brands that have partnered with (RED) so far include American Express, Apple, Emporio Armani, Hallmark, Starbucks and Microsoft. For more information on (RED) visit www.joinred.com. To see the full 1HUND(RED) artists range, visit www.converse.com
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